How to Price Your Home in Toronto

Updated October 2026 · Written by Candice Schott, Broker, Schott & Co., Royal LePage Signature Realty, Brokerage

The right price for a Toronto home comes from what similar homes on similar streets actually sold for in the last few months, adjusted for size, condition, parking and lot, then matched to a pricing strategy that fits today's market. Not what a neighbour got in 2022, not an online estimate, and not what you need to make your next move work.

This guide from Candice Schott, Broker and co-founder of Schott & Co., explains how Toronto homes are priced, when to hold offers, and what to do if your home isn't selling.

How do you figure out what your home is worth in Toronto?

Start with comparable sales: homes like yours, on similar streets, that sold in the last few months. Then adjust for the differences buyers pay for, such as an extra bedroom or bathroom, a finished basement, parking, lot size, condition and updates. Sold prices matter far more than asking prices, because a listing price is a hope and a sold price is a fact.

For a quick starting point, request a home value estimate. Then ask for a full comparative market analysis that looks at your home in person, because an automated estimate can't see your renovations, your lot or what the house next door sold for last month.

"Your price is about your street. So look at what sold on your block, not at what your brother-in-law says at Thanksgiving." — Candice Schott

Why does the same market price homes so differently?

Because Toronto is many markets at once. In September 2026, homes in Leslieville and Riverdale (TRREB district E01) sold for 109% of asking on average, while homes in Yonge-Eglinton (C03), Lawrence Park (C04) and Don Mills (C13) sold for 97%, according to TRREB. City-wide, semi-detached homes sold at 104% of asking and condo apartments at 97%. A headline that says "prices are down 5%" tells you very little about your house.

Check your district and home type in Toronto Market Check, updated monthly from TRREB data.

Should you price high or low to sell your home?

Neither. Price for the market you're in. In a strong market for your type of home, pricing slightly below market value and holding offers can draw several buyers to the same night. In a slower market, pricing at market value and taking offers any time attracts serious buyers without the risk of an empty offer night. Pricing high to "test the market" usually backfires: the home sits, buyers start asking what's wrong, and you often end up selling for less after a price drop.

"Some of these homes were priced low on purpose for offer night. So at 109%, that doesn't mean that everyone got a nine percent bonus." — Candice Schott

What happens if you overprice your home?

It sits, and time on market costs you. Most buyer interest arrives in the first week or two, when a listing is new. If the price is too high, those buyers move on, and later buyers see the days on market and assume something is wrong. In September 2026, Toronto condo apartments averaged 40 days on market, according to TRREB, and overpriced condos sat much longer.

"The condos sitting for 60 days aren't bad condos, they're just overpriced condos." — Candice Schott

What do you do if your home isn't selling?

1. Look at the price first. Compare it to what sold, not what's listed.
2. Read the feedback. Buyers and agents will tell you what's holding people back.
3. Fix presentation: photos, staging, small repairs, cleaning.
4. Adjust and relaunch with a plan, rather than small price cuts every few weeks.

Does renovating raise your home's value?

Small updates usually return more than big renovations before a sale. Fresh paint, new lighting, repaired grout and caulking, and a deep clean help buyers see the home at its best. Major kitchen or bathroom renovations rarely pay back in full right before selling. See our guide on what not to fix when selling a house.

Common questions about pricing a home in Toronto

Sources: TRREB Market Watch, September 2026

General information only. Market figures are TRREB averages and vary by street and property. Not intended to solicit buyers or sellers currently under contract.